Man sitting on area rug in living room

Man sitting on area rug in living room

Take our Design at Home quiz to begin your next project.

Area rug on dark brown hardwood floor

Area rug on dark brown hardwood floor

The perfect floor is more affordable than you think.

View Promotions

Exterior of Sergenian's building at sunset

Exterior of Sergenian's building at sunset

Sergenian's has been flooring Madison since 1930.

Sergenian's History

Ariel view of Lake Monona and Madison downtown

Ariel view of Lake Monona and Madison downtown

No carpet we remove will end up in a landfill. Guaranteed.

Our Sustainability Practices

Mother and baby playing on a hardwood floor

SAVE WITH SERGENIAN'S

The perfect floor is more affordable than you think.

Mother and baby playing on a hardwood floor

Discover the best deals on carpet, luxury vinyl, hardwood, ceramic tile, laminate and more.

View Current Promotions

Carpet swatch

Carpet

Durable comfort in a wide range of colors and styles to fit any space.

Luxury Vinyl flooring swatch

Luxury Vinyl

A resilient, versatile, and affordable flooring option for your home.

Explore Luxury Vinyl

Hardwood flooring swatch

Hardwood

From traditional to hand scraped and exotics, we've got you covered.

Explore Hardwood

Tile flooring swatch

Tile

Timeless elegance in a variety of shapes, patterns, and colors.

Laminate flooring swatch

Laminate

Tile- and wood-look styles at an affordable price point.

Explore Laminate

Visualize It

Why wait? See your floor now.

Our room visualizer tool lets you see how different flooring would look in your home.

Try Room Visualizer Now

Order Samples

Seeing (and feeling) is believing.

Get flooring samples sent directly to your home.

Collage of images from Sergenian's history

WHY SERGENIAN'S?

Experience the Sergenian's difference.

Collage of images from Sergenian's history

Sergenian’s Floor Coverings serves both residential and commercial clients with quality products, exceptional service, and a commitment to the community in both leadership and sustainability.

We offer:

An expansive, newly renovated showroom featuring top brands
The finest flooring available at surprisingly affordable prices
Expert measurement and worry-free professional installation

Flooring America collects data when you visit our website as described in our Privacy Policy. By continuing to browse, you accept and agree to our enhancing your experience with cookies. Learn more.